Digital Marketing - Facebook & Instagram Ad Masterclass

The *Digital Marketing – Facebook & Instagram Ad Masterclass* is a comprehensive, hands-on course designed to equip learners with the skills and strategies needed to create, manage, and optimize high-performing advertising campaigns on Meta platforms (Facebook and Instagram). This course takes participants from foundational concepts to advanced advertising techniques, making it suitable for beginners, entrepreneurs, marketers, and business owners seeking to scale their online presence and sales.

1 Students

2 Lectures

Gideon Ola

Instructor

About This Course

Learners will gain a deep understanding of the Meta Ads ecosystem, including Business Manager setup, Ads Manager navigation, campaign objectives, audience targeting, and ad placements. The course explores how to define target audiences using custom and lookalike audiences, implement the Meta Pixel, and leverage data-driven insights to improve performance.

Participants will master ad creation, including compelling copywriting, creative design principles, and high-converting ad formats such as image, video, carousel, and story ads. The program also covers budgeting strategies, bidding methods, A/B testing, retargeting campaigns, and performance analytics to maximize return on ad spend (ROAS).

In addition, learners will explore scaling strategies, funnel creation, lead generation campaigns, e-commerce integrations, and common troubleshooting techniques to avoid costly mistakes. Real-world examples and practical exercises ensure participants can confidently launch and optimize campaigns immediately.

By the end of this masterclass, students will have the expertise to design strategic, results-driven Facebook and Instagram ad campaigns that increase brand awareness, generate quality leads, and drive measurable business growth.